Sales & Marketing Executive

Overview

Sales & Marketing Executive

The Sales & Marketing Executive has overall responsibility for marketing and brand management, online and offline marketing collateral, events, partnerships, social media, and campaigns.

Range of Responsibilities

Day to day

• Responsibility for generating high-quality leads.
• Produce and distribute high-quality sales materials in line with strategic goals.
• Contribute to the marketing plan and content calendar, including management of webinars.
• Secure new media partnerships for Purr’s content brand – Digital Digest
• Liaison with internal or external resources and partners to produce video/audio content, blog posts, mailshots, whitepapers, and web content.
• Responsibility for maintaining high CRM data quality.
• Responsibility for social media platform management and directory listings.
• Management of mailing campaigns through Mailchimp and Reply.io.
• Work with partners to develop and deliver events and co-branded materials and campaigns.
• Interpretation of data from Google Adwords and other marketing analytics platforms.
• Provide reporting against departmental KPIs to management.

Reports to

• Sales & Marketing Manager

Skills & Abilities

• Written English: You’ll be particularly adept with written English, with great spelling, grammar, and proofreading skills. Ability to write compelling content for sales, marketing, and education purposes.
• Computer Literacy: Knowledge of digital marketing platforms, WordPress, and the ability to type quickly is preferable
• Industry Knowledge: Candidates with some knowledge or understanding of web development, app development, or software development processes and practices would be preferable.
• Education: Bachelors degree in marketing or business-related discipline preferable

Qualifications & Experience

Education

• Bachelors degree in marketing or business-related discipline preferable

Background

• 1-2 years of marketing experience