Loyalty Lion, a leading UK tech startup, had an existing WordPress site, but as their influence in other countries grew, they needed to ensure key elements shown on the website such as language and currency were displayed accordingly.
Despite being a tech company, their engineering team needed to stay focussed on the development of their product so they reached out to Purr to support their efforts to be relevant to each marketplace.
First, we created separate UK and US versions of the site, ensuring most of the content was automatically duplicated in both languages but allowing to overwrite if there are regional differences. Currency also switches automatically based on language.
These changes allowed the website’s SEO to improve and the Loyalty Lion team have full autonomy to publish new updates on both versions simultaneously as well as control to showcase different content on different regions.
Finally, to ensure these changes are effective and relevant over time, we provide ongoing support to the team to facilitate constant improvement of their site.
Either contact us using the details below, or fill out this form to send your message. If you’ve got a brief ready then attach that too. We’ll get back to you as soon as possible. [email protected]+44 (0) 20 3137 5612 86-90 Paul Street, Shoreditch, London EC2A 4NE