Loyalty Lion

The Brief

Loyalty Lion, a leading UK tech startup, had an existing WordPress site, but as their influence in other countries grew, they needed to ensure key elements shown on the website such as language and currency were displayed accordingly.

Despite being a tech company, their engineering team needed to stay focussed on the development of their product so they reached out to Purr to support their efforts to be relevant to each marketplace.

Our Solution

First, we created separate UK and US versions of the site, ensuring most of the content was automatically duplicated in both languages but allowing to overwrite if there are regional differences. Currency also switches automatically based on language.

These changes allowed the website’s SEO to improve and the Loyalty Lion team have full autonomy to publish new updates on both versions simultaneously as well as control to showcase different content on different regions.

Finally, to ensure these changes are effective and relevant over time, we provide ongoing support to the team to facilitate constant improvement of their site.