A website for a leading UK healthcare firm. As their influence in other countries grew, they needed to ensure key elements shown on the website were displayed according to both the user’s location and preferred language.
We created a bespoke system to minimise the time needed to maintain all content versions. This provides an efficient editorial process, allowing their team to keep the website up to date with far less admin overhead.
We established a default mode in the CMS to share generic content for all regions in one language (e.g. UK-English, German-English, French-English etc), but with a simple UI mechanism for modifying any part of the page on a per-region basis.
The ability to deliver a flexible and efficient way to autonomously distribute multi-regional content was our key value proposition in this project, as the complex requirements of the system went beyond the capabilities of existing off-the-shelf software solutions.
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