Introducing our new sister-brand Shape Works

May 17, 2022

We’re overjoyed to announce the launch of our new sister brand, Shape Works. It’s focused on designing and building flexible, secure and future-proofed Enterprise CMS WordPress builds for professional services firms. This follows the success of a number of recent professional services projects at Purr, our pioneering approach to WordPress and becoming a WP VIP partner agency. 

Our process is focused on best practice use of the Gutenberg editor, which we believe provides a seamless, modular approach to building WordPress sites. Thanks to the freedom of the Gutenberg approach (and our proactive approach to maintenance and improvement), we believe that enterprise CMS websites could see their average lifespans doubling to over five years, reducing cost and hassle (plus the significant internal team commitment) for our clients.

Nick Ellison, MD and founder of Purr and Shapeworks saidThe team have been working tirelessly over the last few years to drive our innovative approach to WordPress development, but we’re confident that by bringing design in-house and having developed a complementary modular approach to UX design, we’re just at the beginning of our mission.”.

Nick went on to say “launching Shape Works allows us to distinguish ourselves as a real trailblazer in the WordPress space for professional services clients, whilst Purr will continue on its mission as a figurehead across wider digital technology consultancy. I’d like to thank all the team, partners and clients for their support and hard work”. ’

The Shape Works approach focuses on designing and building WordPress websites for professional services businesses that are: 

  1. Future-proofed – built for tomorrow’s changes
  2. Easier to maintain – giving you complete creative control
  3. Faster loading – always ahead on Core Web Vitals
  4. More secure – impenetrable to any form of attack
  5. A pleasure to use – for both the visitor and your team

Find out more about Shape Works at If you’re interested in discussing how Shape Works could help your business or just want to chat about Gutenberg, contact us on +44 (0) 20 8161 0299 or at