Ben Jeffries: Why influencer marketing is the new word of mouth

January 31, 2022

In this episode, I sit did with Ben Jeffries, CEO and Co-Founder of Influencer, creators of influencer marketing strategies who have developed a groundbreaking tool to help brands and creators analyse the effectiveness of their campaigns. Ben is highly accredited, having been named as part of Forbes 30 under 30, the BMW Entrepreneur of the year, The Drum Social Buzz Riszing Stat and MediaWeek Rising Star. 

In this episode we discuss:Keeping company culture consistent when your business grows 10x  Why culture is the key to attracting and retaining good talent  Why it’s important to build your platform from scratch The most influential social media metric  Why influencer marketing is the new word of mouth

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