In this episode, we spoke with Gareth Main, Head of Marketing at Elder.
Elder is the UK’s leading introductory live-in care agency and they match people in need of care with a carer based on individual needs and personality.
In this chat, we explored their impact in the care sector, as well as the forward-thinking nature of the entire organisation that has taken them to recently be named 9th fastest growing tech company in the UK.
Disrupting healthcare with tech
Care (and especially live-in care) is about people. Tech implementations are here to enhance the work that that talented professionals provide. Gareth explains how there is still a lot of confusion around care, from funding to choosing the right carer, and explains how Elder, although a tech company, is focused on the people and their needs.
It is very important to understand the needs and personalities of people that are looking for care and where Elder applies technology is in making the process of choosing between thousands of carers easier. This allows families and individuals looking for elderly care filter the search and hire the right person for their loved one.
These and many more insights about Elder’s work and how tech allows them to disrupt the industry in our latest episode of Exploring Digital with purr.
Listen to the full episode
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