An existing display advertising company wanted to launch a new product – effectively a search engine that would query all known display advertising in a given area, from all suppliers simultaneously. Its distinguishing feature was that it would also include bus routes passing through the area, and identify journeys that people might be taking. Picking ad spots in the area would generate a campaign plan, and be purchasable from within the application.
Working alongside the startup’s design team, we developed a Rails application capable of importing and storing the myriad of exported data from the various industry suppliers of display advertising. We then hooked this into travel APIs capable of supplying the bus data and ran data optimisation processes to speed up the query process.
A React-based front end keeps the User Experience lightweight and fast and means that the map never needs to be reloaded. We remain involved in the active development of this project.
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