Adplan

The Brief

An existing display advertising company wanted to launch a new product – effectively a search engine that would query all known display advertising in a given area, from all suppliers simultaneously. Its distinguishing feature was that it would also include bus routes passing through the area, and identify journeys that people might be taking. Picking ad spots in the area would generate a campaign plan, and be purchasable from within the application.

Our Solution

Working alongside the startup’s design team, we developed a Rails application capable of importing and storing the myriad of exported data from the various industry suppliers of display advertising. We then hooked this into travel APIs capable of supplying the bus data and ran data optimisation processes to speed up the query process.

A React-based front end keeps the User Experience lightweight and fast and means that the map never needs to be reloaded. We remain involved in the active development of this project.

ad-plan.co.uk

Get in touch

Either contact us using the details below, or fill out this form to send your message. If you’ve got a brief ready then attach that too. We’ll get back to you as soon as possible. [email protected] +44 (0) 20 3137 5612 86-90 Paul Street,
Shoreditch,
London EC2A 4NE

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