The Brief

Birketts, a UK top 60 law firm, needed a new website as the first phase of a wider redesign and rebranding project. The previous site had a dated look, was trying to be “all things to all people” and lacked impact and consistency, but was technically strong and packed with good content.

Wanting increased autonomy, the Birketts team were eager to move away from being heavily reliant on external developers to enact quick and simple changes. The new site needed to offer the flexibility to communicate the firm’s employee value proposition and easily iterate the site to match the demands of the business. Not only did the Birketts team need to be able to easily construct new content, but they also required the ability to access and repurpose content from across the site whilst avoiding duplication. 

Performance needed to be a priority throughout with a focus on designing and developing a site built for good SEO performance and that passed Google’s all-important Core Web Vitals for both desktop and mobile. 

Our solution 

Working alongside Birketts’ design partner, Industry, we developed a fully bespoke WordPress website utilising Gutenberg bespoke blocks throughout. Because of this approach and the development of custom post types, the Birketts team now have complete creative control and the autonomy to manage and update their site, removing the reliance on third parties to make, what should have been, quick and easy changes. 

Working with Industry, we found the perfect balance between design and functional performance, and as a result Birketts now have one of the best-rounded websites in the legal sector. Users can easily navigate the site, using an intuitive search to quickly explore people, sectors, services and insights. Advanced integration with Eventbrite makes event discovery and registration a breeze. All of which, in conjunction with strong PageSpeed Insight scores and pass on Google’s Core Web Vitals for mobile and desktop, set this new website for low bounce rates and high client retention. 

The results

An SEO score of 84/100* when tested by Seoability 



“It’s great to see Birketts now with one of the highest PageSpeed Insight scores in the legal sector and averaging more than the top 100 law firms in the UK”

Nick Ellison, Managing Director of Purr