The Brief

Elder, a leading UK tech startup, had an existing marketing website built on the Contentful platform, but as the business grew, the marketing team were getting frustrated by its limitations and they wanted to migrate over 1,000 pages of content to a more flexible platform.

Despite being a tech company, their engineering team needed to stay focused on the development of their product so they reached out to Purr to support their migration process.

Elder screenshot

Our Solution

First, we created the new site structure on WordPress using Gutenberg blocks. Making use of Contentful’s API, we developed a custom “interrogation” and “translation” process so the information from Contentful was transcribed correctly into the WordPress site. This process reduced the time needed to migrate over 1,000 pages of content to just a few minutes, instead of having to manually migrate each individual page.

We’ve built the new site to be as future proof as possible, and we are providing ongoing support to ensure it stays relevant, secure and continuously improves.

With a potentially elderly audience, accessibility was a major concern for Elder. The new site’s HTML markup uses all the necessary tags that a screen reader can process, which increased the website’s accessibility score on Google Lighthouse from 71% to 99%.

Despite the complexity of the migration, our full rebuild and migration took just three months. Elder have now a more flexible and efficient way to update and distribute content within their site with complete autonomy, and the improved performance of the new website ensures users engage with the content more easily.


Get in touch

Either contact us using the details below, or fill out this form to send your message. If you’ve got a brief ready then attach that too. We’ll get back to you as soon as possible. info@purrgroup.com +44 (0) 20 3137 5612 86-90 Paul Street,
London EC2A 4NE

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