Food Matters

The Brief

Food Matters are a global community changing the future of food, drink, and nutrition. Founded in 2014, they have created a community that allows those working on sustainable food innovation, nutrition, and health to connect with each other and educate themselves through events, high-quality podcasts, masterclasses, and industry news.  

Food Matters wanted to completely transform their digital platforms. Their off-the-shelf virtual events platform was restrictive and didn’t give them the freedom or personalisation they needed. With four sub-brands (Food Matters Live, Food Tech Matters, Food Matters Careers, and Table Talk), they needed a new website that would integrate their brands, drive traffic and increase visitor and event retention. Further, to make the online events process as engaging as possible, attendees, speakers, and brands needed to be able to schedule 1-1 video calls and allow users to follow authors’ and speakers’ profiles within the platform.

Our solution

We created a new WordPress site using bespoke Gutenberg React blocks in partnership with Food Matters’ design partners, Curious. Our team carefully migrated content from and produced redirect instructions for over 9,500 pages over their three existing sites to the new platform. 

For the virtual events system, we created a custom platform for Food Matters Live, utilising React for the front-end and Laravel communicating via an API as a headless back-end. Building the platform from scratch ensured that all of Food Matters’ needs were met, including integration with the Vonage API for the face-to-face meetings, enabling users to attend events, meet other industry figures and stay updated with their favourite authors and speakers in a single place.  Users also have the functionality to link their Google or Outlook calendars to schedule the event sessions they’re attending, and set out times they’re happy to receive virtual meeting requests for. As their previous events registration system didn’t allow for user accounts that worked across events, many users had multiple accounts. Our team merged and deduplicated all user data, then mapped user and speaker data to their respective events. This data was imported into the new platform and single accounts were created for each user. This greatly improved both the quality of user data within the platform and the user experience.