High traffic new homes website

The Brief

A website for a new entrant to the affordable homes market in the UK. The company needed a brochure site for their new division to allow them to market new properties whilst tracking website leads, with performance optimised for a large number of visitors.

Our Solution

We created a bespoke WordPress site to allow design flexibility and give autonomy to their marketing team to update content within the website. To ensure the tracking of leads was correct and effective, we created a bespoke API integration that collects data submitted to the site and syncs it with Salesforce (their existing CRM). 

The client wanted the site to be prepared for a massive number of users visiting the site on a regular basis. To ensure the setup was robust enough to handle large volumes of traffic, we partnered up with Bytemark to give them a sophisticated load-balanced hosting setup, which included the needed uptime SLAs, monitoring, and support. We also invested significantly in optimising the performance of the site to reduce load times and improve user experience.