Manchester City Football Club

The Brief

Forex.com became Manchester City Football Club‘s sponsor and trading partner and wanted to produce a campaign to highlight the analogies that could be drawn between following football and an interest in foreign exchange trading.

With access to the team’s stars including Vincent Kompany and Manuel Pellegrini, as well as match stats from Opta, the opportunity to develop compelling content and interactive features was unparalleled.

The Solution

Working alongside Phar, QPUK, and Lygoe Creative, we provided technical strategy, web development and maintenance to the campaign, which became known as “Where Football Meets Trading”.

Our build included a complex video platform, an interactive assessment game, and a trading style match stat prediction competition.