The award-winning Design Museum in London wanted to give visitors to their Sneakers Unboxed exhibition (a look behind the curtain of the sneaker industry) the ability to design their own sneakers as part of an interactive digital experience. The exibition allows the public to share their designs instantly with their friends and enter into a competition to find the best new sneaker designer. Purr was asked to build a platform that fulfilled all of these needs and could then be easily taken around the world, translated into multiple languages.
We built the platform in Laravel and Vue.js which allowed them to segregate the large vector files used as part of the shoe design, and then compress and isolate them on different pages to ensure that all functions loaded quickly and displayed the shoe material – no matter what kind of device the user was on. Despite the complex layers and large files, the site was built to load on the user side quickly and ensure that the activity of customising the sneakers felt natural and fluid.
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