A Team, a financial PR and publishing company, wanted to make their events available online as a response to the sudden shift Covid brought to conferences and live events. They wanted to have full control of analytics, payments and content management both on-demand and live streamed. The challenge was to create a product that would allow all these features as well as freedom and flexibility for the attendees to network and be part of private chatrooms during the live conferencing. We were given a very tight deadline and the new build was of extreme urgency and importance for A Team’s business continuity during lockdown.
The team at Purr built a custom tool in a matter of weeks that successfully implemented all the features required. Built using Laravel, the new software was used to support their first three day virtual event and it offers an admin system that allows A Team to run as many virtual events as they want in the future. The system also integrates registrant data from A Team’s internal CRM, generating account details as well as account logins.
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