Partnerships

We’re one trick ponies.

And we like it that way

We’re coders. No denying that. We’ve dealt with it in our own way. But agency partnerships are a great coping strategy.

Digital projects don’t just need coders. They need designers, video production teams, SEO experts, social media whizz kids, hardware geeks. Even specialist coders that do things we don’t. No, not like that. And hard as we’d try, they’ll always do a better job than us at those things.

That’s why when you work with Purr, if you don’t have one of those specialisms for your project, we’ll dig out the Rolodex and bring that skill to the table – with one of our partners that matches the brief and the budget. As members of BIMA and The Agency Collective, that address book is on the busy side!

Looking to partner with us?

Often, we’ll work directly with other agencies to provide our services to them, and we’re the preferred development partners for over 20 UK agencies of all flavours. Sometimes, we’re fully part of the team – fully white labelled – with phone numbers and email addresses to match. Other times, we’re just introduced as the digital partners. Either way, we’ll make you proud.

Our services for agencies include:

• Technical consultancy and viability scoping during pitch and design phase
• Budget estimation and recommendations for upsells
• Development representation at your pitches (and we pitch well)
• Functional Specification creation and refinement
• Optional dedicated staff members and project managers

Let’s talk about agency partnerships

We’re always looking for new partners to work with – them on our books and us on theirs. So if you’re looking for a development partner that really delivers then let’s chat.

If you just want to make a one-off introduction, then you can always benefit from our referral scheme.

Our Agency Partnerships Process

Our Perfect Partner

We want to work with other businesses like ours:

• Shares our philosophy of staying specialist and is an expert in their field
• Based in London or South East England
• Wants to build a long-term relationship
• Offers services that we don’t: design, video, SEO, social, marketing, PR, IT, Branding, Email, PPC, CRO etc.
• Share our values: Human, Reliable, Experts, Ingenious, Keen
• A fondness for beer

Ideally, you’ll already have partner agencies that you work with, allowing further referrals across our respective networks.

The Process

Make contact

Let’s swop business cards or set up a call to start the process

Initial meeting

We’ll meet in person to answer the age-old question: are we right for each other? We’ll learn about each others’ businesses, our teams, credentials and pricing model and discuss any fears and potential benefits. If you’re a creative agency, we’ll discuss the best ways to share designs with us.

Next steps

We always prefer to put a partnership agreement in place where possible, especially where personal data could be exposed. We’ll swop creds decks to ensure we have the latest info on your greatest work.

And from then on, monthly

We’ll catch up regularly, over coffee, beer or email, endeavouring to make regular introductions to each-other. Each project and introduction will be reviewed jointly for successes and failures, and we’ll always look to improve what we do.

Getting the Right Fit

We’ll only refer clients and projects that we believe are best suited to a specific agency. Having the right cultural approach and fit for the client is paramount. Generally, our clients are:

• Established businesses and organisations with £1-10m turnover
• Ambitious and looking for growth and innovation
• Have a marketing manager and often a marketing team
• Primarily UK based, with some overseas operations
• Based in London or South East England